Build a better,
humane product
DesignBrain introduces neuro-psychology principles to understand humans better to build a humane product.
Browse our principles
Discover neuro-psychology principles that made apps like Meta, YouTube, and Instagram feel like an everlasting experience to its users.
endorphin
Natural painkillers produced by the brain that also contribute to feelings of pleasure, euphoria, and satisfaction.
acetylcholine
A neurotransmitter that plays an important role in arousal, attention, memory, and motivation.
melatonin
A hormone that regulates sleep-wake cycles, often called the "sleep hormone," as it helps control the body's circadian rhythms.
cortisol
Known as the stress hormone, it regulates a wide range of processes throughout the body, including metabolism and the immune response, having a significant role in helping the body respond to stress.
oxytocin
Often referred to as the "love hormone," it is involved in social bonding, trust, and relationship-building.
gamma-aminobutyric acid
The primary inhibitory neurotransmitter in the brain, known for its role in reducing neuronal excitability throughout the nervous system and promoting calmness.
norepinephrine
A neurotransmitter and hormone that is important for attentiveness, emotions, sleeping, dreaming, and learning. It can also increase heart rate and blood pressure.
