What if rethinking about your understanding of people can improve your product?
Our goal is to help design thinkers acknowledge the new perspective in people to better understand our experience.
FAQs
Understanding
DesignBrain introduces new ways of understanding how we attain deeper insights on human needs.
For example, Americans are consuming about 400 million cups of coffee per day, generating $45 billion dollars annually. But why are people obsessed with coffee?
Caffeine prevents adenosine, a neurotransmitter that promotes sleep, from working effectively, thus reducing feelings of tiredness.
While, caffeine boosts dopamine levels, enhancing mood and alertness, which encourages repeated consumption.
Regular use alters brain chemistry, increasing tolerance and necessitating higher doses for the same effect.
Reducing caffeine suddenly can cause headaches, irritability, and fatigue as the body adjusts.
We enjoy rewards and dislike punishments. Coffee introduces a reward and punishment from caffeine to ultimately generating a never-ending retention cycle.
How might we...
Understand the principles
Discover how principles work together by learning the concept.
Search for examples
Our choices all have reasons. Search for those reasons carefully.
Analyze the idea
Sometimes the reasons are wrong, that means we need more clarity.
Apply in reality
It's interesting to see everything work in reality. Try it with your own ideas.