oxytocin
Often referred to as the "love hormone," it is involved in social bonding, trust, and relationship-building.
Personalized user experiences can strengthen trust and loyalty towards a brand or platform.
Designing for social validation, like sharing achievements, can increase oxytocin and reinforce social bonds.
Features that facilitate empathy and understanding, such as stories or shared experiences, can deepen user connections and community spirit.
Facebook's features encouraging sharing personal milestones and connecting with friends.
Ask Yourself
How can user interface design foster stronger community bonds and trust in social platforms?
What role does oxytocin play in personalized user experiences, and how can this inform design personalization strategies?
What strategies can be employed in design to replicate the oxytocin-inducing effects of physical interaction in digital spaces?
Related Principles
endorphin
Natural painkillers produced by the brain that also contribute to feelings of pleasure, euphoria, and satisfaction.
acetylcholine
A neurotransmitter that plays an important role in arousal, attention, memory, and motivation.
melatonin
A hormone that regulates sleep-wake cycles, often called the "sleep hormone," as it helps control the body's circadian rhythms.